‘Write your name in history of advertising’ – such was the topic of ice-breaking activity

The Capacity- and team-building seminars ‘Sales & Marketing’ were held in Riga on 29 September and 6 October. Girls from Estonia and Latvia came together to work in student companies to further develop their business ideas.

The first step of the event was an ice-breaking activity that was aimed at refreshing the girls’ relationships in student companies after the summer holidays and boosting their creativity. To begin with, the seminar participants were given examples of original advertisements that have been recognized as the best ones over the past few years. Then the girls made their ads on the topics: promote a minivan, a system that helps you park a car, a sharp knife and so on. And the achievements presented by them only after 5 minutes were very expressive and original. Great job, girls!

Jelena Sterhova’s presentation ‘Marketing and Sales in a nutshell’, conducted in an interactive format with the participation of schoolgirls in a joint discussion, became the key point of the seminars and gave students new material for building a sales funnel in order to exploit their product/service.

Further, the organizers focused on the criteria and life hacks of successful presentations, and the girls began to work on creating an advertisement for their product/service and building a sales funnel for it The final session of the seminars was entirely devoted to the statements of student companies. The girls enthusiastically shared the results of their work with the audience,  in their presentations, they already used new techniques for its creating,  form and design, as well as performance.

These were days full of creativity, interesting discoveries and successful work of girls in student companies!

Photos of 29 September:

Photos of 6 October: