When the ideas, with the added work and newly acquired knowledge, have solidified to a certain extent, we presented the businesses to our peers and mentors, received useful feedback, discussed the strengths, the weaknesses, and the ways in which the business can be improved going further,

A piece of information has to catch the eye first, and only then it has a chance to reach the brain. A brand can only function when its ideologies and practices, however impressive, are backed up by a strong and compelling visual identity. One of the conferences in Parnu taught us exactly that, and we put in the mental power and the practical work needed to come up with a visual representation of our brand, that by now has been slowly but surely turning into something more or less tangible - no longer merely an amorphous thought. Just like a gorgeous sculpture being released from a shapeless piece of rock.